Misty L. Heggeness

Oh hi! It's me! 

My book, SWIFTYNOMICS: How Women Mastermind and Redefine Our Economy, is forthcoming (2025) from the University of California Press. It is my biggest, boldest career challenge to-date, and I cannot wait to share it with you all! Get a sneak peak from these pieces I wrote for TIME Magazine and Fast Company or listen to this On Point (WBUR) interview about the Taylor Swift/Beyonce Economy.

Other obsessions: The Care Board, using big data to improve national statistics, identifying gender biases in survey response, and discovering old rusty boxes of data from the national archives to put to good use in social science research. 

Questions or comments? Send them to me at misty.heggeness@ku.edu. 

Or you can find me on social media...